“The only constant in life is change” explains what’s happening today to media habits and the way people buy cars.  Changing buying habits are causing big changes in marketing and advertising, especially in the retail automotive space.

Local dealers are facing better-organized multi-dealer ownership groups with bigger budgets and stronger focus on their “house brand.”  Many local dealers are finding increases in media cost over the past few years have put traditional advertising out of their reach.  Add to that reductions in dealer count and the need for more dealer consolidation in an attempt to compete in a market in motion.   

All of these changes should cause you to think hard about whom you work with as you build your own marketing plan.  Are you dealing with an automotive marketing expert or does your agency deal with hospitals or banks today and then you tomorrow? 

If you are spending more time teaching the essentials of dealer marketing to account reps, then consider the potential from spending your time reviewing effective marketing programs with the experienced staff at TaCito Direct; programs with stronger payouts and improved ROI.  That’s the way to build the value of your dealership.

Maybe now is a good time to change directions, Turn Right® and Grow Right with us.