Dealer Myths about customers

Dealers often use the term "...my customers". At TaCito Direct, we believe that a dealer's customers are only prospects that have at one time or another purchased a vehicle or have had their vehicle services at the dealership. The myth that automobile manufacturers, dealers associations, and dealers believe is that they are in fact "their customers". They are fooled into believing that and are often compelled to make the assumption that they own those customers. The truth is that unless those customers are on their lot, in their showroom talking with a salesperson, or sitting in their service waiting area, they are not "their customers". TaCito Direct works with dealers to understand the dynamics of this myth and provides dealers with a systematic methodology to retain, stay in touch with, and hold onto the prospects that they have served in the past.