CLIENT:   American Toyota

CHALLENGE: Identify active email addresses for the client's existing customer database.  Initiate an ongoing service drive campaign that builds customer retention, creates service drive traffic, new vehicle sales and has a measurable R.O.I.

PROGRAM PERIOD: Initiated February 2006 - Program on going.

STRATEGY: By staying in touch with customers who prefer to communicate via email regarding the service and maintenance of their vehicle customer retention is increased, lost customers are found and profits
are increased.

TACTIC: TaCito Direct applied its proprietary e-match system to more than 20,000 existing sales and service customers in the client's dealer management system.  More than 7,800 e-matches were identified.

An Opt-In message was sent to all identifiable e-matches to determine which customers permitted the client to communicate with them via email.  More than 4,500 customers opted in. Regularly scheduled service reminder emails are being sent to each opt-in customer based on the recommended factory maintenance schedule for the vehicle the customer owns. The email reminder allows the customer to set an e-appointment, view service discounts and sales specials on the client's web site.

RESULT:    Prior Service Visit           Revenue                      RO's                Avg. RO
                   Over 12 months               $164,036                       386                $424.96
                       7 - 12 months               $182,027                       847                $214.91
                          0 - 6 months              $566,767                    3,092                $183.91
                      New Customer              $  20,781                         78                $266.43
                    Total                                $933,611                     4,403               $212.04

            Cost for MyGloveBox (23 months)     $34,500
            Return on Investment                         2,706.12%