CLIENT:   Jim Click Automotive Group

CHALLENGE: During the extreme heat of August in Tucson, AZ the client holds an off-site retail sales event of new and used vehicles in the Tucson Convention Center.

PROGRAM PERIOD: 6 Day Event during the month of August.

STRATEGY: Develop dynamic direct mail solutions that will drive previous customers of the Jim Click Automotive Group as well as competitive vehicle owners to attend The Totally Cool Sale at the
Tucson Convention Center.

TACTIC: Several direct mail solutions were created that employed a Free Gift offer and a Cash / Vehicle Sweepstakes just for attending along with compelling reasons to purchase a new or used vehicle during The Jim Click Totally Cool Sale!!

n addition to the direct mail advertising, TaCito Direct provided complete event management for the
entire 6 day sale.

RESULT: The Following are the results for 10 events conducted by TaCito Direct for the Jim Click Automotive Group. 
August 1997 ------  2,004 UPS           314 SOLD
August 1998 ------  2,035 UPS           531 SOLD
August 1999 ------  2,779 UPS           670 SOLD
August 2000 ------  3,104 UPS           835 SOLD
August 2001 ------  3,668 UPS           868 SOLD     
August 2002  ------  3,729 UPS          872 SOLD
August 2003  ------  2,553 UPS          720 SOLD
August 2004  ------  2,857 UPS          804 SOLD
August 2006  ------  2,856 UPS          957 SOLD
August 2007  ------  2,991 UPS          965 SOLD