CLIENT:  Fuccillo Hyundai     

CHALLENGE: Create interest within the Syracuse, NY market area that generates retail showroom traffic and results in a record number of vehicles sold.

PROGRAM PERIOD: The Month of June (30 Days)

STRATEGY: Insure that all households that are in the defined market area are made aware of the sales promotion being held during the month of June at Fuccillo Hyundai known as HUGE-A-THON.

TACTIC: A variety of creative messages were produced as self mailers that reinforced the client’s brand, HUGE, and the client's annual event, HUGE-A-THON.  These messages were sent to every deliverable household within a 50-60 mile radius of the client's Hyundai dealership. These direct mail impressions reinforced the overall advertising campaign.  More than 400,000 households received 2 or more direct mail messages within the 30 day sale period.

RESULT: In June 2007 Fuccillo Hyundai SOLD 2024 vehicles.

This is the most vehicle sales generated since the June HUGE-A-THON event began.

            Previous years results:
            2003    -    1,391 SOLD
            2004    -    1,875 SOLD
            2005    -    2,020 SOLD
            2006    -    1,700 SOLD
            2007    -    2,024 SOLD