CLIENT: Pulte Homes

CHALLENGE: Promote the Colorado Springs Pulte Home communities via a Direct Marketing campaign.

STRATEGY: Invite prospects who were currently renting in selected zip code geography to visit one of 13 Pulte Home communities in and around the Colorado Springs market area.

TACTIC: TaCito designed and manufactured a “Jumbo Mail” solution that included a life-sized printed reproduction of a 42” Plasma TV. Prospects who purchased a new Pulte home during the program period received a 42” Plasma Screen TV at no additional charge.