CLIENTS: Toyota Dealer Association

CHALLENGE: Drive traffic and incremental sales into the showrooms of the seven Utah Toyota Dealers for a four-day sales event during the month of March.

STRATEGY: Invite previous Toyota owners to visit their selling dealer and also invite targeted customers in the market areas of the participating dealers to visit their local Toyota Dealer with a compelling direct mail offer.

TACTIC: Mail 100,000 prospects a High Impact “Savings Adventure” Direct Mail package. Free gift – Sleeping Bag or Coleman® Style Lantern Sweepstakes – Chance to win a camping stove, camping tent or a New Toyota Tacoma! Retail incentives – Reason to buy. Customers were invited to visit www.mysavingsadventure.com to see which
prize they won.

RESULT: 4,608 Customers registered on the website.  Sales leads were then e-mailed to the assigned dealer.
Reported Sales: 293.